Overview
Overview
Overview
OneFarm needed a clean, fast-performing website that communicated trust and made it easy for customers to explore their produce categories. The goal was to create a modern experience that improved credibility and encouraged more visitor engagement.
OneFarm needed a clean, fast-performing website that communicated trust and made it easy for customers to explore their produce categories. The goal was to create a modern experience that improved credibility and encouraged more visitor engagement.
OneFarm needed a clean, fast-performing website that communicated trust and made it easy for customers to explore their produce categories. The goal was to create a modern experience that improved credibility and encouraged more visitor engagement.
Role
Role
Role
I served as the UI/UX Designer & Framer Developer, responsible for:
Structuring the UX
Designing the full interface
Developing the website in framer with interactions and responsive layouts
My focus was to design modern, conversion-focused experience
I served as the UI/UX Designer & Framer Developer, responsible for:
Structuring the UX
Designing the full interface
Developing the website in framer with interactions and responsive layouts
My focus was to design modern, conversion-focused experience
I served as the UI/UX Designer & Framer Developer, responsible for:
Structuring the UX
Designing the full interface
Developing the website in framer with interactions and responsive layouts
My focus was to design modern, conversion-focused experience
The Problem
The Problem
OneFarm Market needed a website that could clearly showcase their product catalogue, provide easy access to contact information, and build trust with new customers.
OneFarm Market needed a website that could clearly showcase their product catalogue, provide easy access to contact information, and build trust with new customers.
OneFarm Market needed a website that could clearly showcase their product catalogue, provide easy access to contact information, and build trust with new customers.
The Solution
The Solution
I began by understanding the business goals and reviewing how similar brands positioned themselves online.
From there, I sketched layout options and simplified the information architecture to prioritize two things:
Product discovery (to improve user retention)
Quick contact access (to support conversions)
I designed clean category cards, applied strong visual hierarchy, and used controlled spacing.
During development, I implemented subtle micro-interactions in Framer to guide attention and give the website a polished, premium feel.
I began by understanding the business goals and reviewing how similar brands positioned themselves online.
From there, I sketched layout options and simplified the information architecture to prioritize two things:
Product discovery (to improve user retention)
Quick contact access (to support conversions)
I designed clean category cards, applied strong visual hierarchy, and used controlled spacing.
During development, I implemented subtle micro-interactions in Framer to guide attention and give the website a polished, premium feel.
I began by understanding the business goals and reviewing how similar brands positioned themselves online.
From there, I sketched layout options and simplified the information architecture to prioritize two things:
Product discovery (to improve user retention)
Quick contact access (to support conversions)
I designed clean category cards, applied strong visual hierarchy, and used controlled spacing.
During development, I implemented subtle micro-interactions in Framer to guide attention and give the website a polished, premium feel.
Let's Work Together
Let's Work Together
Have a project or just want to connect? I'm open to new opportunities.
Have a project or just want to connect? I'm open to new opportunities.
Have a project or just want to connect? I'm open to new opportunities.